Trending 
Britain’s advertising regulator, the Advertising Standards Authority (ASA), has banned two online ads from the Spanish clothing company Zara, ruling that the models appeared “unhealthily thin” and the images were “irresponsible.”
The ASA received a complaint about the ads, which were featured on Zara’s website in May.
The regulator found that one model’s pose and styling exaggerated her “protruding” collarbones, making her look “very slim.”
Another model was deemed to look “slightly gaunt” due to a combination of lighting, clothing, and her slicked-back hair, which made her appear “noticeably thin.”
In its defence, Zara stated that the models had medical certificates confirming their health and that only minor edits were made to the photos.
The company also said it follows “stringent guidelines” for selecting and photographing models. Zara removed the ads after being notified of the complaint.
The ASA concluded that the ads violated social responsibility rules and must not be used again in their current form.
The move follows similar bans earlier this year on ads from British retailers Next and Marks & Spencer.
