Daddy Saj, the Anti-Corruption Singer

Just like Falz of the giant of Africa, Nigeria, there are other African singers who have taken to their music careers and singing to expose the ills of the community and expose corruption in hopes of eradication of the deadly continental disease, Corruption. Here is another African singer who practices this act.


Joseph Gerald Adolphus Cole, better known by his stage name Daddy Saj is a Sierra Leonean rapper and arguably the biggest and most famous musician from Sierra Leone. He uses his music to address political corruption and general corruption in Sierra Leone.

His rap is a blend of hip hop and traditional goombay music. While his music is mostly in Krio, Sierra Leone’s national language, he also performs in English. His first album ‘Corruption e do so’ (meaning in Krio, corruption is enough) struck a chord not only in Sierra Leone but across Africa.

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Daddy Saj was born in 1978 in Freetown, the capital city of Sierra Leone to Creole parents. At the age of eight, the young Daddy Saj joined his church choir, where he was one of the most talented singers. In his teens, he found inspiration from some American-based Hip hop artists.

Daddy Saj fled Sierra Leone as a refugee and moved to Conakry, Guinea in 1997 when the government of the then-president Ahmad Tejan Kabbah was ousted by a group of soldiers in the Sierra Leonean army. He did this in order to save himself from being kidnapped as a child soldier. While in Guinea, he became more ingrained in music, and became friends with many other musicians from West Africa.

When he returned to Freetown, he linked up with one of Sierra Leone’s most famous musicians and producers Jimmy B (born Jimmy Bangura). Jimmy B signed him to his Paradise Family label. Jimmy B had already had good exposure in music internationally. Jimmy was a pioneer in promoting Sierra Leone music to the outside world. As Daddy Saj put it “…so for me it was a great privilege to work with him, it was like being in a furnace; purifying myself for the tasks ahead [laughter].” Daddy Saj recorded several hit songs with the Paradise Family. He then left Paradise Family in 2003 to start his own label, Daddy Saj Entertainment.


His debut album ‘Corruption’ was released in 2003, and quickly became a bestseller not only in Sierra Leone, but throughout many countries in Africa. Many Sierra Leoneans welcomed the song ‘Corruption E Do So’ (meaning in Krio “Corruption is Enough is Enough”) at a time when corrupt practices by authorities and had become rampant in the country. The song spread like wild fire in terms of the rate of airplay on radio stations, as well as its rotation in street bars, pubs and restaurants.

However the airplay of the song did not last long. Some top government officials, including some members of parliament and ministers publicly announced their opinion that the song contained words which did not reflect the reality of the government of Sierra Leone. They warned that the song could become a catalyst for public unrest.


Even though the Sierra Leone Anti-corruption Commission started to use the song as their theme in the fight against corruption – and even sponsored the distribution of it, politicians called for a ban of the song. Also, rumours started going around that there was a five million Leones price tag on for his arrest.


His second album Densay Densay (meaning ‘Rumours, Rumours’ in Krio), also aimed to change some social attitudes, those towards sexual harassment. The album talks about women in Sierra Leone who often have no choice but to sleep with their employers to keep their jobs and support their family. His third album named ‘Faya 4 Faya’ was also an instant hit throughout West Africa.

Author

  • Emmanuel Bagudu is a Kaduna state (north-west Nigeria) born Multimedia Journalist currently reporting for News Central TV in Kano State. He holds a Bachelor of Arts (BA. Hons.) In Theatre and Performing Arts from Ahmadu Bello University, Zaria, and currently running a Master's Degree. Bagudu began journalism practice as a youth corps member in 2009 at DAAR Communications (AIT & RAYPOWER FM) in Jos, the Plateau State Capital, where he gained skills in reporting, non-linear editing, scripting and camera operations.

    He has published groundbreaking investigations on;

    1. Corporate Transparency in the Extractive Sector - Commissioned by -Centre for Journalism, Innovation and Development (CJID)
    2. Damage Caused by the Looted Funds by Ex-Taraba and Plateau Governors Jolly Nyame and Joshua Dariye - Commissioned by -Centre for Journalism, Innovation and Development (CJID)
    3. Fact-checking Convicted Reverend King’s Presidential bid in Nigeria’s 2019 Presidential Election - Commissioned by DUBAWA.COM, a subsidiary of Centre for Journalism, Innovation and Development (CJID)
    4. And lots more

    He was also the winner of the 2020 edition of the SDG 16 innovation challenge in Nigeria in Abuja organised by Accountability Lab.

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