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Italy’s competition authority has fined Apple €98 million ($115 million) for allegedly abusing its dominant position in the mobile app market, accusing the tech giant of unfairly restricting third-party developers through its privacy rules.
In a statement on Monday, the Italian antitrust body (AGCM) said Apple breached competition laws by imposing its App Tracking Transparency (ATT) framework in a market where it holds a “super-dominant position” via the App Store.
The AGCM said the rules of Apple’s App Tracking Transparency (ATT) “are imposed unilaterally and harm the interests of Apple’s commercial partners.”
Apple said it would appeal the ruling, insisting its privacy measures provide strong protections for users and have been widely praised by privacy advocates and regulators.
The ATT feature, introduced in 2021, requires apps to seek user consent through pop-up notifications before tracking activity across other apps and websites.
Critics argue that the system allows Apple to promote its own advertising services while restricting competitors.
Earlier this year, French regulators fined Apple €150 million over the same feature, with similar investigations underway in other European countries.
