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Manchester City have secured a monumental kit deal with Puma, reportedly valued at £1 billion over the next decade, making it the most lucrative agreement of its kind in Premier League history.
The reigning English champions renewed their partnership with the German sportswear giant in what is understood to be a £100 million-per-year arrangement lasting until 2035, according to UK media sources. This surpasses Manchester United’s £90 million annual deal with Adidas, agreed in 2023.
City first signed with Puma in 2019 on a deal worth £65 million per year. The new contract cements their status among Europe’s elite, rivalling the kit deals of Spanish powerhouses Real Madrid and Barcelona, both of whom are also said to earn over £100 million annually from their respective manufacturers.
Ferran Soriano, chief executive of City Football Group, praised the strengthened partnership: “When we teamed up with Puma, we aimed to push boundaries, and we’ve exceeded expectations over the past six seasons. Puma have become a core part of our identity, helping us connect with fans across the globe and sharing in many historic achievements.”
Puma CEO Arthur Hoeld echoed the sentiment, describing the collaboration as a major success: “Our partnership with Manchester City has thrived both on and off the pitch. We’ve shared in major trophy wins, showcased our high-performance gear at the highest level, and achieved outstanding commercial results.”
The timing of the announcement comes after a season that fell below the high standards set by Pep Guardiola’s side. City ended the campaign without a major trophy for the first time since 2016-17, finishing third in the Premier League and suffering an unexpected defeat to Crystal Palace in the FA Cup final. Their Club World Cup campaign also ended prematurely with a shock loss to Al-Hilal of Saudi Arabia.
Nevertheless, the new kit deal underscores City’s enduring global appeal and commercial strength, even during a season of rare on-pitch disappointment.
