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Nigeria’s National Orientation Agency (NOA) has cautioned Abuja car dealer, Alamin Sarkinmota, for mocking civil servants regarding their struggle to purchase most of the vehicles he showcases in his promotional videos.
NOA’s Director General Lanre Issa-Onilu in a letter on Monday stated that the agency is dissatisfied with the recent advertisement released by Sarkinmota in a video promoting a Mercedes Benz 2023 C300 equipped with Artificial Intelligence features, where he posed the question, “Can civil servants afford you?”
“At a time when Nigerians are passing through so much social pressure and in an environment where get-rich-at-all-cost syndrome is pervasive and material things are being promoted over and above dignity of labour and decent values, it is wrong to be speaking in such condescending terms about Nigerian civil servants.
“To be a civil servant in Nigeria as is the case in most countries of the world is a very important role. Civil servants across sectors are the ones who work hard to provide enabling environment for businesses like yours to thrive and prosper. It is therefore indecent to speak condescendingly about Nigerian civil servants who spend many years of their lives dedicated to driving the machinery of government so that businesses like yours can thrive for the benefit of national development.”
The agency subsequently advised the auto dealer to choose his words carefully when promoting his cars to avoid offending what it called the “sensibilities of any segment of Nigerians.”
Sarkinmota is known for ridiculing civil servants for their inability to purchase many of the luxury automobiles he offers in the nation’s Federal Capital Territory.
