People Magazine has selected actor Jonathan Bailey, known for his roles in Bridgerton and the upcoming film Wicked, as its “Sexiest Man Alive.”
He is believed to be the first publicly out gay man to receive the honour.
The article highlights the long-standing tradition of the magazine choosing bankable Hollywood actors for the title, suggesting it’s less about finding genuinely sexy non-celebrities (like firefighters or veterinarians) and more about generating publicity, especially given recent layoffs at the parent company.

Bailey succeeds last year’s honouree, John Krasinski. While the criteria for the award are officially “more than just looks” (sometimes including political activism), the article points out the arbitrary nature of the selection.
The piece notes that the title is unpaid and claims to cost the honouree nothing.
It ends on a humorous, cynical note, suggesting that, like many honours, the “Sexiest Man Alive” title is ironically cursed, inevitably leading to future suffering, including death, divorce, and hair loss for its recipients.
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