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Britain’s government has faced criticism from opposition politicians after confirming it will replace “HM Government” branding with “UK Government” in public communications.
The British government is formally known as His Majesty’s Government, a reference to King Charles III.
Official websites and materials have traditionally featured the Royal Coat of Arms alongside the “HM Government” label.
Earlier this week, a Labour minister said, “A strategic decision has been made to adopt ‘UK Government’ as the primary branding for all public-facing communications.”
Some members of the opposition Conservative Party criticised the change, describing it as a break with constitutional tradition.
Conservative politician Alex Burghart called the move “disrespectful towards Britain’s history, culture, and constitutional settlement.”
“How typical that Labour should be trying to quietly obliterate tradition,” Burghart said.
Under guidance issued by the previous Conservative government, which was in power until 2024, departments were instructed to use the Royal Coat of Arms and “HM Government” branding “wherever possible.”
A government spokesperson said the updated branding was intended to provide greater “clarity” in communications.
The decision was welcomed by Graham Smith, head of the anti-monarchy group Republic.
Smith told The Daily Telegraph that the change “is the right move and reflects their true purpose — serving the people not the powerful.”
Smith also noted low public support for the monarchy following renewed scrutiny of links between the late US financier Jeffrey Epstein and the King’s brother, Prince Andrew, who was stripped of his royal titles last year.
A Savanta poll commissioned by Republic found support for the monarchy at 45 percent. That compares with 57 to 59 percent in mid-January polling by YouGov.
Another YouGov survey conducted for Sky News found 45 percent of respondents believed the King had done all he could to distance himself from his brother, while nearly 40 percent said he should be doing more.
