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The Federal Competition and Consumer Protection Commission (FCCPC) has launched an investigation into a viral bread review that has raised concerns about product quality and consumer rights.
The agency’s Director of Corporate Affairs, Ondaje Ijagwu, disclosed this while speaking with Channels Television on Tuesday.
“People could exercise their right to that extent, but in the particular case on the bread issue, let me tell you, those kinds of things raised certain red flags with us, and as soon as we got wind of it, our surveillance and investigation department and even our legal services were up to ensure that certain things happened,” he said.
Ijagwu’s comments followed a viral video by Love Doshima, who alleged that a loaf of bread she purchased remained fresh for over two months. Subsequently, the baker reportedly filed a ₦50 million lawsuit against her.
The FCCPC official stated that the commission intervened to secure the consumer’s release after reports that she had been arrested in connection with the incident.
“We facilitated with the National Agency for Food and Drug Administration and Control (NAFDAC) to take on board the sample that was referenced by that particular consumer for further analysis,” he said.
“We also ensured that when we heard the person who was actually the consumer in question was being harassed and taken to the police, we ensured that the consumer got released.”
Ijagwu emphasised that the commission operates within the framework of the law, which guarantees consumers the right to information and the right to be heard.
He added that where consumers experience harm, they are entitled to make representations and seek redress.
“We would look at those issues within the confines of our law as a right to information and the right to be heard, and that is even a right to redress by implication because the right to be heard is part of a right to redress.”
He further noted that the FCCPC has provided support throughout the process and continues to monitor developments closely.
“We provided assistance from one point to the other, and we are keeping tabs on that matter. Our operatives are very much on it. We are interested in it, and we even want the termination to be made,” Ijagwu added.
