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Experts have encouraged African entrepreneurs to adopt innovative business models, seek global collaborations and implement high-performance systems to stimulate wealth creation and strengthen the continent’s economy. This call was a central theme at the inaugural Africa 10X Business Summit, held in Abuja, which marked a pivotal moment in efforts to enhance entrepreneurial growth across the region.
The summit’s convener, Theo Godson, described the event as one of the most transformative business gatherings in Africa, emphasising its aim to nurture a new generation of entrepreneurs capable of expanding beyond local markets and competing internationally. He urged business owners to be deliberate about customer acquisition, noting that “whoever is willing to spend the most to gain a customer, wins.”
Wellness coach and entrepreneur Judith Okafor said the summit was both timely and necessary, stressing that African businesses must invest in personal growth, robust structures and global-standard leadership to succeed in an increasingly competitive environment. She warned that leaders who fail to maintain their well-being risk losing effectiveness, saying: “A drained leader loses capacity, a tired leader cannot have a vibrant community.”
During her session on mindset conditioning and subconscious patterns for success, entrepreneur Sandra Grace described the summit as a “game-changer”. She said it provided African founders with access to growth tools typically associated with more advanced economies. She added that such knowledge transfer is crucial to building resilient businesses, attracting investment and accelerating the continent’s economic development.
The Africa 10X Business Summit is part of a continent-wide business empowerment movement that spans key cities including Abuja, Kigali, Kampala, Nairobi, Dodoma, Accra and Lagos. It is designed to equip entrepreneurs, professionals, creatives and business leaders with world-class expertise in finance, sales, marketing, leadership, scaling and people-alignment systems.
A major highlight was the introduction of Grant Cardone’s renowned $100 million playbook to African audiences, delivered exclusively by Theo Godson, the only African licensed to teach the methodology. The global 10X Movement, originally championed by American entrepreneur Grant Cardone, promotes bold ambition, strategic action and systems that drive exponential growth.
Godson noted that these principles are gaining momentum across Africa, gradually reshaping the mindset and capability of the continent’s rising generation of entrepreneurs.
