Heineken Names Rafael Oliveira As New CEO

Heineken Names Rafael Oliveira as new CEO (NewsCentral TV) Heineken Names Rafael Oliveira as new CEO (NewsCentral TV)
Rafael Oliveira. Credit: Asian Trader.

Dutch brewer Heineken said that it has picked Rafael Oliveira, formerly of the coffee giant JDE Peet’s, to take over as chief executive on Tuesday following the January exit of his predecessor.

Oliveira said in a statement, “I am confident we will accelerate growth, drive productivity and future-fit Heineken, winning the hearts of consumers worldwide.”

However, his nomination is subject to shareholder approval, according to an AFP report.

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Heineken to Cut 6,000 Jobs
This photograph shows a building with the logo of the Dutch multinational brewing company Heineken in Amsterdam (Photo by Ramon van Flymen / ANP / AFP) / Netherlands OUT / NETHERLANDS OUT)

The leadership change comes as the brewer experiences lower beer sales after six years under CEO Dolf van den Brink, who surprised the company by stepping down following a “mixed performance”.

“With Rafa at the helm, we look forward to building on Heineken’s strong foundations and continuing our journey of long-term, balanced growth,” supervisory board chairman Peter Wennink said in a statement.

In February, it announced plans to cut up to 6,000 jobs.

Then in April, the company said that beer sales slipped nearly one percent in the first quarter, citing an “increasingly complex” economic climate and higher energy prices.

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  • Deborah Akwa

    Deborah Akwa is a content writer with over four years of experience creating brand stories, editorial content, and audience-focused articles on topics like health, lifestyle, and entertainment.

    When she isn't writing, she is behind the scenes managing editorial operations and helping the content team work better.

    She loves using words to connect brands with their audiences. Outside of work, she enjoys watching movies and engaging in thought-provoking conversations.

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