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Texas Attorney General Ken Paxton has launched a legal challenge against Netflix, alleging that the streaming service illicitly collects user data and uses addictive design elements.
The 59-page lawsuit, filed in a Dallas-area court, claims the platform functions as a massive data repository that monitors sensitive behavioural patterns and viewing habits to assist advertisers in targeting subscribers.
The litigation specifically targets Netflix’s impact on younger audiences, accusing the company of using features like “autoplay” to foster platform addiction in children.
Paxton argues that the service has misrepresented itself as a kid-friendly, ad-free environment while secretly exploiting private information for financial gain.
The state is seeking injunctions to halt data collection during the trial and is pursuing civil penalties of up to $10,000 per violation.
Netflix has flatly denied the allegations, describing the lawsuit as meritless and based on distorted information.
In a formal statement, the company maintained that it remains fully compliant with global privacy and data protection laws.
This legal move comes as Paxton faces a competitive primary race for the U.S. Senate, framing the battle as a necessary step to protect consumers from deceptive corporate practices.
