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The Director of Commercial and Communications at News Central TV, Rosemary Egabor-Afolahan has urged media agencies and advertisers to think beyond audience reach and focus on trust.
Speaking at the 12th Women in Marketing Communications Conference and Awards (WIMCA) in Lagos, Egabor-Afolahan said brands must consider what audiences watch, listen to, believe and who they trust.
“Visibility gets you noticed, relevance gets you remembered, but trust gets you chosen. This is the value News Central believe brings to the market,” she said.
Egabor-Afolahan said News Central is “not simply building a television station; we are building a Pan-African brand that understands its audience, tells its story, and creates a platform where brands can participate in conversation and dialogue.”
“We are really not just a media platform, but an audience that trusts us to be there when the issues matter most. So for media agencies, that means another opportunity to reach engaged audiences,” she said.
“For advertisers, it means connecting your brand with credible content and conversations that have meaning.”
The conference, which drew young professionals, graduates and industry veterans was themed “Grow, Give, Glow: Building Resilience For Distinction.”
Florence Ikekhua, a realtor, said she attended to learn how to better position her products. “I understand it has to do with communications and marketing, so it’s a field that I’m interested in,” she said.
Omosewa Adunola, an executive assistant, said she came to the conference to “learn, to become a better person, and to do well in my job.”
Desireoluwa Bamtefa, a recent graduate, said she saw the event as an opportunity to network and understand how industry professionals think.
“WIMCA is an event that has been going on for 14 years, where we have people that relate to marketing and communications coming together to speak, to create a platform for other people to shine,” said Rachel Omosibro, a graduate attending the conference.
