FIFA Hopes to Sell $4.2bn Stake in Tournaments

World football’s governing body FIFA announced plans on Tuesday to sell a $4.2 billion stake in the commercial operations of the World Cup and its other tournaments through a new semi-private subsidiary.

The proposed entity, FIFA Forward Enterprise (FFE), aims to select long-term private investors for minority, non-controlling interests based on an initial $20 billion valuation.

World football’s governing body confirmed it would retain sole control over sporting regulations, competition formats, and match calendars while using the raised funds to expand global development initiatives.

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The announcement sparked intense criticism across the sport after details leaked to British media.

Former FIFA President Sepp Blatter condemned the initiative, while European governing body UEFA warned that football’s governance should never become a tradeable asset.

FIFA hopes to sell $4.2 billion stake in tournaments (News Central TV) — FIFA hopes to sell a $4.2 billion stake in tournaments. Credit: RTHK

British Prime Minister Andy Burnham also publicly opposed the move, stating that the World Cup belongs to supporters rather than private investors.

Under the proposed framework, FIFA plans to offer each of its 211 member associations a voluntary $20 million stake in the new subsidiary to help fund local infrastructure projects.

The initiative now awaits formal submission and approval from the 38-member FIFA Council and the broader membership base.

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Abisoye Adeyiga

Abisoye Adedoyin Adeyiga holds a PhD in Languages and Media Studies and a Master’s in Education (English Language). Trained in digital marketing and investigative journalism, she is passionate about new media’s transformative power. She enjoys reading, traveling, and meaningful conversations.